What makes an
exhibit effective? This questionnaire worksheet
assists us in discovering the information we need
to design an exhibit that will communicate your
message and attract prospects to your booth.
Please
fill this out and fax it to: (727) 573-5535
Company
Name ___________________________________________________________________
Contact Name _________________________________
Phone ____________________________
DESIGN
OBJECTIVES
What is your most
important reason for attending this show(s)?
[ ] Create
New Business [ ] Enhance Relationships [
] Introduce New Products/Services
What single message
should your exhibit communicate in 5 seconds?
______________________
_________________________________________________________________________________
What are your
other goals for exhibiting? _______________________________________________
_________________________________________________________________________________
MARKETING
CONSIDERATIONS
What are the products
and/or services offered by your company? ____________________________
__________________________________________________________________________________
What are the top
3 product / service benefits you want to communicate?
1.________________________________________________________________________________
2.________________________________________________________________________________
3.________________________________________________________________________________
How does your
company stand apart from your competition? _______________________________
_________________________________________________________________________________
Who is your target
audience? ________________________________________________________
Does your target
audience change from show to show? [ ] YES
[ ] NO
Explain: __________________________________________________________________________
PROJECT
CONSIDERATION
What are your
budget parameters for design and construction of
your exhibit
[
] $2,000 - $5,000
[ ]
$20,000 - 50,000 |
[
] $5,000 - $10,000
[ ]
$50,000 - 75,000 |
[
] $10,000 - $20,000
[ ]
Over $75,000 |
What are your
show dates? __________________________________________________________
Where is your
show location? ________________________________________________________
When is your deadline
for taking delivery of this exhibit? ___________________________________
Do you know of
any restrictions at the show? [ ] YES
[ ] NO
(Height restrictions
are most common.) ________________________________________________
Do you have a
show service guide from the show management. [
] YES [ ] NO
FUNCTIONAL
CONSIDERATIONS
How many staff
people will be working the booth? ________________________________________
What is your space
configuration?
[
] 10' Inline
[ ]
20' x 20' |
[
] 20' Inline
[ ]
20' x 30' |
[
] 30' Inline
[ ]
20' x 40' |
[
] 40' Inline
[ ]
30' x 30' |
[ ] Other:
__________________________________________
How many sales
/ demo stations do you need? __________________________________________
How would you
like product to be displayed? _____________________________________________
How much product
are you displaying? ________________________________________________
What is the size
and weight of the products? _____________________________________________
Will your staffers
be presenting to: [ ] Groups [
] Individuals
Do you need storage
space for:
[
] Literature
[ ]
Supplies |
[
] Giveaways
[ ]
Clothing |
[
] A/V Equipment
[ ]
Computers |
[
] Product
[ ]
Other ____________ |
Do you need a
lockable, secure area? _________________________________________________
How will you manage
lead cards in your booth? _________________________________________
Will more than
one division of your company be using the booth?
__________________________
How will your
company be using the exhibit outside of trade shows?
_______________________
________________________________________________________________________________
DESIGN
SPECIFICS
What is your current
show image? ____________________________________________________
Do you have a
company logo/ID to be used in your exhibit? [
] YES [ ] NO
Is your logo/ID
available in Illustrator or Photoshop? [
] YES [ ] NO
Do you have any
existing images to be used in your exhibit? [
] YES [ ] NO
Explain: __________________________________________________________________________
What format are
the images available in? _______________________________________________
What marketing
message or positioning statement would you like
to be used? ________________
_________________________________________________________________________________
Are you planning
any pre-show promotions? [ ] YES [
] NO
If so, what? _______________________________________________________________________
Do you have specific
colors you would like used in your exhibit? [
] YES [ ] NO
Colors: __________________________________________________________________________
DESIGN
DIRECTION
[ ]
I already have an image to use on my exhibit. I
want to see an architectural design concept
that lends itself to my image. (Please supply us
with your image.)
[ ]
I need an attention-getting design/image to be used
on my exhibit.
[ ]
I would like to see an architectural design for
my exhibit with a signature image.
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