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Once you've registered for the show, booked the flights and reserved the
rooms, the real work in preparing for a trade show or conference begins. Planning and
executing the shipment, installation and dismantling of your exhibit can consume more of
your time and resources than all the other aspects of trade show planning combined; and
that's just if everything runs as smoothly as planned! Unexpected challenges, such as lost
or damaged shipments, miscommunication of delivery dates and times or last minute changes
in schedules by show services can turn the best laid plans into nightmares. While you can't
control every step, short of driving the delivery truck yourself, there are some simple
precautions you can take in your preparation for the show, to make exhibit set up and tear
down a relatively smooth and stress free process
The best advice we can offer is to start early! In managing your company's
trade show program, you will be required to make many decisions regarding details and deadlines.
All shows offer an Exhibitor Manual, in written form, on CD or online. The Exhibitor Manual
is a wealth of information that you will need to make educated and cost effective decisions
that will prevent problems in the long run. Here you will find show rules and regulations
including discounts, deadlines and forms for ordering items like electrical, flooring, internet
service and labor, exhibit installation and dismantling times and inbound freight deadlines and
restrictions.
Decisions you must make that directly affect the installation and
dismantling of your exhibit at the show site include:
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Inbound shipment of exhibit materials.
You will have a choice of shipping in advance to the show decorator's warehouse or
direct to the show site. We advise planning ahead to allow time for shipment in advance
to the warehouse. All exhibit materials in the warehouse are delivered to the show floor
first and placed in your exhibit space prior to the scheduled installation. Shipping direct
to the show site could cause delays in delivery of your freight to your exhibit space on the
day of installation. Often the freight carrier will have to wait in line for access to the
dock. Once your freight is unloaded at the dock, you must wait for union labor to deliver it
to your exhibit space. If time is short, you may have an option to ship late to the
warehouse rather than direct to the show site, but will incur a late charge. Even so,
this late charge could be less costly than the charges for your freight carrier waiting in
line and your hired labor waiting in your exhibit space.
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Ordering Show Service provisions.
You will need to order show service provisions such as electricity, phone, internet service
and carpeting that need to be in place prior to the installation of your exhibit. Get these
orders in prior to the deadlines posted in the Exhibitor Manual to take advantage of show
service discounts. Orders placed after the deadlines will increase in cost; orders placed on
the show floor will be exorbitant and cause delays. If the location of electrical, phone and
internet service is of great consequence, your order should include a floor plan of your exhibit
space showing preferred placement of these services to avoid further delays at the time of
exhibit installation.
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Ordering Show Labor.
You must consider how you will install and dismantle your exhibit at the show site. You may
need the help of union labor provided by show services and a preferred Exhibit Appointed
Contractor (EAC). Show laborers are usually mechanically inclined and can figure out the
workings of most exhibit installations. Most show halls require you to use union labor.
We recommend that someone familiar with your exhibit be present to oversee the union
labor and manage problems when they arise. This may be someone from your company or
someone you hire from your exhibit house and register as your EAC. The real value of
using an EAC is the hidden savings from a reduction in time to set up and dismantle your
exhibit, less chance for damage to your exhibit and your peace of mind having someone handle
all related issues in the best interest of your company. Hiring an EAC will include costs that
you would not incur using union labor, although the hourly wage for an EAC may be significantly
less than a union laborer. Using an EAC along with one, rather than two, union laborers may
offset the costs for travel, room and board for an EAC.
Using Gulf Coast Displays & Graphics as your EAC
Preparing for and working a trade show is demanding enough. In the days
and hours before a show, you and your sales team have many things on your agenda aside from
the set up of your exhibit. Once the show is over, not only are you tired, but there are
business opportunities to follow up on. The dismantling of the exhibit does not need to be
your priority. Gulf Coast Displays & Graphics is highly experienced in the Installation and
Dismantling of displays at convention halls around the country.
Installation and dismantling, (I&D), of an exhibit at a show site
requires a lot of planning. There are many time sensitive issues. There are many factors to
consider. There are many reasons plans can change in the process. When hiring Gulf Coast
Displays & Graphics as your Exhibit Appointed Contractor, to install and dismantle your
exhibit, we will take responsibility for considering and managing these many factors.
We ask for a minimum of two weeks notice to prepare an estimate.
Earlier requests allow us the opportunity to reduce your costs; later requests will
likely mean higher costs. Our estimates will include labor, transportation, room (if necessary)
and board. Because plans may need to be modified during services, our estimate is a
comprehensive calculation of costs and may need to be adjusted on the final invoice
Our seasoned personnel are professional, knowledgeable, courteous
and proficient and will:
- Oversee union labor set-up and/or dismantle your exhibit,
- Work with union labor to set-up and/or dismantle your exhibit,
- Work with your company representative* to set-up and/or dismantle your exhibit, or
- Work independently* to set-up and/or dismantle your exhibit.
*if allowed by the union
There is critical information that is needed to prepare an estimate
that will also assist you in planning your agenda and budget:
- The dates and times you need us to be at the show site, for the set-up and/or the dismantling.
- The dates and times that the set-up and/or the dismantling need to be completed.
- The location of the show site.
- The type and size exhibit that needs to be set-up and/or dismantled.
- How many personnel from Gulf Coast Displays will be needed?
There are many other factors that figure into successful planning, including
transportation and board. You will also need to consider electrical, phone and internet ordering and
placement if necessary. Gulf Coast Displays & Graphics as your EAC can assist you in deciphering and
implementing your plan for a smooth, stress-free trade show experience.
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